Zipdot Solutions

1. Home page:

"The Pitch" - this is where you define your overall objective. What is the main reason for having a website? Is it to promote a product or service and pass the customer details on to your sales team? What makes your website different from others?


2. About us page:

Reassure them with a bit of background
"Credibility Building" content should also be available on the website. This typically doesn't change over time and covers the history of your company or organization, who your people are, their skill sets and backgrounds.

The credibility building information is aided by other static content such as contact details and a map or geographical location. A map is a great idea for a lot of companies on the web. It can be used as part of the pitch or the buying objection removal to show the geographical area that you're able to cover with your services.


3. What’s new page:

"Relationship Building" is where you give your customers something, even if they don't buy anything. This type of content is typically dynamic in nature and includes elements like forums, "what's new", newsletters, samples, and case studies.


4. Video page:

"Traffic Building" is the same kind of content. It is also usually dynamic but it changes more often. If you expect a steady increase in visitor traffic over time then you need to provide a reason for the web visitor to come back to your website as well as a reason to tell others. Examples of this kind of content include how to use your products or services, instructions, giveaways, news and views on what is happening within your industry.


5. Contact us page:

Includes contact information like address, phone numbers, locations, etc.